Rappers 50 cent and Busta Rhymes have inked a deal via their management company, Violator to market a range of liquor from Connecticut based Drinks Americas. The two stars will appear in marketing campaigns for Leyrat Cognac and Sparkling Vodka later this year 2009.
Drinks Americas has previously used other artist to pimp their drinks but most recently began partnering with rap artist. Dr. Dre’s Interscope Records struck a lucrative equity partnership deal with the company back in February [08].
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