Acceptance Mark

Saturday, December 27, 2008

UFC Wants a Bite Out of the Black Market


"Rampage" Jackson

Two of UFC's highest-profile African-American fighters will be on display at UFC 92 tonight. Rashad Evans will challenge Forrest Griffin for the light heavyweight championship in the main event, and former light heavyweight champion Quinton "Rampage" Jackson will face Brazilian Wanderlei Silva.

Despite the African-American fighters’ success, the UFC hasn’t captured a diverse following to mirror their diverse pool of fighters. So where would they go to influence the masses? Hip-hop! UFC helped promote 50 Cent's new single "Get Up" during UFC 91 with a music video featuring Brock Lesnar and Randy Couture. And earlier this month, Evans, Griffin and other UFC fighters, had a side-by-side presence with 50 Cent and LL Cool J at the 2008 Video Game Awards.


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